Project Title

• Client

  Stateline Staging

• Project Lead

  Jen Smith

• Project Context & Challenge
  Stateline Staging needed to establish a clear, professional brand to gain trust from real estate agents and homeowners in their region.
  
  Approach & Strategy
  Local Relevance: Designed for visibility in the staging and home realty space.
  Clean, Approachable Aesthetic: Made the brand feel upscale yet accessible.
  Tangible Community Marketing: Focused on tools they could use locally.
  
  Design Solutions
  
  

  • Logo Design: Stylish yet professional visual identity.
    
    
  • Business Cards: Eye-catching design to leave a memorable impression.
    
    
  • Door Hangers: Designed to attract walk-by attention in target neighborhoods.
    
    
  Results & Impact
  
  
  • Community Recognition: Local agents began referring clients within first month.
    
    
  • Professional Perception: Clients saw them as a premium provider.
    
    
  • Lead Generation: Door hangers proved to be an unexpected lead magnet.
    
    
  Learnings & Takeaways
  
  
  • Local Design = Local Trust: Familiarity builds instant credibility.
    
    
  • Printed Materials Still Sell: Old-school tools drive new-school results.
    
    
  • Clear Brand = Clear Value: Clients knew what they stood for instantly.