Poster Design

• Client

  United Way

• Project Lead

  Jen Smith

• Project Context & Challenge
  United Way needed promotional posters that raised awareness around homelessness and domestic abuse—without overwhelming the viewer.
  
  Approach & Strategy
  
  Emotionally Resonant Imagery: Visual storytelling with a human touch.
  Minimalist Messaging: Less copy, more impact.
  Strategic Placement: Designed for both digital and print outreach.
  
  Design Solutions
  
  

  • Poster Design: Two powerful layouts using photography and minimal typography.
    
    
  • Message Hierarchy: Focused on the call to action and emotional awareness.
    
    
  • Flexible Formats: Adaptable designs for events, social, and street visibility.
    
    
  Results & Impact
  
  
  • Increased Public Engagement: More volunteers and donations were recorded during the campaign.
    
    
  • Recognized in Local Media: Posters featured in a local awareness editorial.
    
    
  • Long-Term Use: Assets continued to be used in future United Way initiatives.
    
    
  Learnings & Takeaways
  
  
  • Simplicity Can Be Powerful: Clean design opened emotional doors.
    
    
  • Visual Empathy Inspires Action: Art can be a catalyst for compassion.
    
    
  • Long-Term Impact: Good design lives beyond the campaign.
    
    
    
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