Project Title

• Client

  Get 1 Free

• Project Lead

  Jen Smith

• Project Context & Challenge
  Get 1 Free needed an attention-grabbing postcard mailer to promote a local professional event to a discerning, busy audience.
  
  Approach & Strategy
  
  High-Energy Design: Color, type, and layout to convey excitement.
  Clear Call-to-Action: Event info front-and-center.
  Professional Tone with Flair: Appealed to corporate and entrepreneurial crowd.
  
  Design Solutions
  
  

  • Postcard Layout: Two-sided design with compelling graphics and clear event logistics.
    
    
  • Color Psychology: Bold reds and blues to energize and draw attention.
    
    
  • Targeted Messaging: Direct, benefit-focused copywriting.
    
    
  Results & Impact
  
  
  • Above-Average RSVPs: Response rate was 2x higher than standard mailers.
    
    
  • Community Buzz: Postcards sparked word-of-mouth sharing.
    
    
  • Brand Awareness: Event recognition increased dramatically.
    
    
  Learnings & Takeaways
  
  
  • Print Isn’t Dead: Direct mail still works—if designed with intention.
    
    
  • Visual Hierarchy Wins: People respond to simple, bold communication.
    
    
  • Details Matter: Every design choice affects results.
    
    
    
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