Branding and Promotional Design for Ignite

• Client

  Ignite Rockford

• Project Lead

  Jen Smith

• Project Context & Challenge
  Ignite Rockford, a dynamic community initiative, needed a cohesive brand identity and compelling promotional materials for their launch party to generate buzz and attract engagement.
  
  Approach & Strategy
  
  Brand Personality Exploration: We aligned visuals with the energetic, grassroots spirit of Ignite.
  Unified Event Identity: Consistent branding across all touchpoints for maximum recognition.
  Print & Event Marketing Integration: Tangible, beautifully designed assets created excitement.
  
  Design Solutions
  
  

  • Logo Development: A bold, modern logo reflecting innovation and forward momentum.
    
    
  • Print Collateral: Flyers, postcards, and signage that built pre-launch anticipation.
    
    
  • Mail Campaign: Postcard mailers designed to drive attendance and community connection.
    
    
  Results & Impact
  
  
  • Successful Launch Event: Surpassed attendance goals with strong community turnout.
    
    
  • Instant Brand Recognition: Logo and color scheme became locally iconic.
    
    
  • Increased Engagement: Sparked ongoing conversation and connection.
    
    
  Learnings & Takeaways
  
  
  • Consistency Creates Trust: Unified branding elevated the entire event experience.
    
    
  • Tactile Marketing Still Works: Print pieces created memorable moments in a digital age.
    
    
  • Emotion Drives Action: Design infused with passion inspires attendance.