Branding and Webdesign for Bistros and Brews

• Client

  Bistros and Brews

• Project Lead

  Jen Smith

• Project Context & Challenge
  Bistros and Brews sought a brand that reflected its unique personality and a website/blog that felt like an extension of the owner's creative spirit and culinary flair.
  
  Approach & Strategy
  
  Founder-Led Brand Building: Infused personality into every touchpoint.
  Warm Visual Aesthetic: Combined rustic charm with modern appeal.
  Blog-Centric UX: Created space for storytelling and community engagement.
  
  Design Solutions
  
  

  • Logo Design: A handcrafted, cozy aesthetic reflecting the warmth of the brand.
    
    
  • Website Development: Responsive site with blog, menu highlights, and event info.
    
    
  • Social Media Graphics: Consistent content assets to maintain the brand across platforms.
    
    
  Results & Impact
  
  
  • Strong Digital Launch: Website traffic exceeded projections in first month.
    
    
  • Social Media Growth: 3x increase in Instagram followers post-launch.
    
    
  • Brand Loyalty: Community felt deeply connected to the founder’s story.
    
    
  Learnings & Takeaways
  
  
  • People Buy People: Personality-led branding forges deep loyalty.
    
    
  • Visual Consistency Builds Community: Every asset told the same heartfelt story.
    
    
  • Blogs Drive Connection: Story-driven content created loyal visitors.