Flyer Design for Tiny Hooves Horse Rescue

• Client

  Tiny Hooves Horse Rescue

• Project Lead

  Jen Smith

• Project Context & Challenge

  Tiny Hooves Horse Rescue needed to raise awareness about urgent issues in the equestrian community, including foal sales to the meat industry. They required compelling flyers that would educate the public and directly address those involved in these sales.
  
  

  Approach & Strategy

  • Emotionally Engaging Visuals: We designed flyers that used strong imagery to capture attention.
    
    
  • Targeted Messaging: Two versions of the flyer were created—one for public awareness and one for those selling foals.
    
    
  • Call-to-Action Focus: Each flyer included clear steps for readers to get involved or make a change.
    
    

  Design Solutions

  • Public Awareness Flyer: Featured heartfelt images and statistics to educate and inspire action.
    
    
  • Industry-Specific Flyer: Used direct, factual language to encourage sellers to reconsider their actions.
    
    
  • Dynamic Design: Eye-catching layouts that ensured the message stood out in crowded spaces.
    
    

  Results & Impact

  • Increased Awareness: The campaign led to a 120% increase in social media shares and community discussions.
    
    
  • Rescue Support Growth: Donations and volunteer sign-ups increased significantly.
    
    
  • Direct Industry Engagement: Several foal sellers reached out for discussions on alternative options.
    
    

  Learnings & Takeaways

  • Emotion Drives Action: People respond strongly to impactful visuals and messaging.
    
    
  • Different Audiences Require Different Approaches: Tailoring content ensures the message resonates.
    
    
  • Physical & Digital Marketing Work Together: Flyers complemented online efforts, amplifying the campaign’s reach.