Marketing Collateral for Gateway Bank

• Client

  Gateway Bank Corp.

• Project Lead

  Jen Smith

• Project Context & Challenge
  Gateway Bank needed a professional, polished investor package that could present complex financials and leadership vision while remaining visually appealing.
  
  Approach & Strategy
  
  Investor-Centric Messaging: Highlighted key financial programs and leadership transparency.
  Strategic Presentation: Designed all elements to function as a cohesive suite.
  Balance of Corporate & Creative: Kept within identity guidelines while adding warmth.
  
  Design Solutions
  
  

  • Brochure Design: Detailed, clean layout for the Capital Loan Investment Program.
    
    
  • Director Feature Flyer: Focused on humanizing the board of directors.
    
    
  • Financial Report & Folder: Packaged the materials in a custom branded folder.
    
    
  Results & Impact
  
  
  • Investor Confidence Boosted: Package positioned Gateway as a stable, smart investment.
    
    
  • Highly Shareable Materials: Collateral used in multiple stakeholder presentations.
    
    
  • Refined Brand Perception: Elevated the brand’s visual identity.
    
    
  Learnings & Takeaways
  
  
  • Professional Doesn’t Mean Boring: Color and layout can humanize finance.
    
    
  • Packaging Matters: The folder turned multiple pieces into a curated brand experience.
    
    
  • Storytelling Builds Trust: Leadership and data told a compelling growth narrative.