Branding and Identity Design for Brooklyn Deli

• Client

  Brooklyn Deli

• Project Lead

  Jen Smith

• Project Context & Challenge

  Brooklyn Deli needed a cohesive brand identity that could be used across menus, mailers, and loyalty programs.
  
  

  Approach & Strategy

  • Developed a classic yet modern brand aesthetic to reflect Brooklyn’s culture.
    
    
  • Designed a logo, menu, mailers, and punch cards to create consistency.
    
    
  • Focused on cost-effective print solutions to maximize budget efficiency.
    
    

  Design Solutions

  • Bold, vintage-inspired logo with a modern twist.
    
    
  • Multi-purpose print assets (menu doubling as a mailer).
    
    
  • Eye-catching postcard designs for direct mail campaigns.
    
    

  Results & Impact

  • Increased customer retention by 30% through the loyalty program.
    
    
  • Helped boost first-time visitors by 25% through the mailer campaign.
    
    

  Learnings & Takeaways

  • Multi-purpose print assets help small businesses maximize their marketing budget.
    
    
  • Consistent branding strengthens customer recognition and loyalty.