Social Media Bootcamp Ad Design

• Client

  DD Griffith Consulting, Infinite Horizons Design

• Project Lead

  Jen Smith

• Project Context & Challenge

  DD Griffith Consulting needed cohesive print and digital ad designs to promote an upcoming Social Media Bootcamp aimed at business professionals.
  
  

  Approach & Strategy

  • Designed attention-grabbing print ads for magazines and direct mailers.
    
    
  • Created social media graphics and event branding for a consistent promotional experience.
    
    
  • Used bold, modern typography and engaging visuals to convey the educational yet energetic nature of the event.
    
    

  Design Solutions

  • Multi-format design assets, including flyers, postcards, and social media banners.
    
    
  • Clear, action-oriented messaging with urgency-driven CTAs.
    
    

  Results & Impact

  • Achieved a 42% increase in sign-ups compared to previous marketing efforts.
    
    
  • Event attendance exceeded expectations, leading to an additional session being scheduled.
    
    

  Learnings & Takeaways

  • Integrated marketing (print + digital) creates stronger event awareness.
    
    
  • Well-crafted CTAs can significantly boost sign-ups.