Project Title

• Client

  Alfa Romeo

• Project Lead

  Jen Smith

•  

  Project Context & Challenge

  Alfa Romeo wanted to promote a Fourth of July sales event through an eye-catching website banner that would drive traffic to their dealership and generate leads. The challenge was to create an ad that captured attention instantly while maintaining Alfa Romeo’s sophisticated brand image.

  Approach & Strategy

  • Researched best-performing automotive banner ads and identified key visual elements that convert well.

  • Selected dynamic, high-contrast imagery of Alfa Romeo’s most popular models to evoke excitement.

  • Incorporated bold typography with clear messaging about the sales event and a prominent CTA (Call to Action).

  • Optimized the design for desktop and mobile to ensure cross-platform visibility.

  Design Solutions

  • High-resolution imagery of Alfa Romeo vehicles with American-themed visual elements.

  • Clean, modern layout with red, white, and blue accents to reinforce the Fourth of July theme.

  • Compelling CTA buttons driving users to explore special offers or schedule a test drive.

  Results & Impact

  • Banner achieved a 23% increase in website traffic to the sales event landing page.

  • Click-through rate (CTR) improved by 18% compared to previous promotional banners.

  • Contributed to a 15% increase in dealership foot traffic during the sale.

  Learnings & Takeaways

  • Simplicity and strong visual contrast are key for banner ad success.

  • Including a clear and urgent CTA can significantly impact conversion rates.